Charitable Giving

Wednesday, April 1st, 2009

Interesting study on websites for charities/non-profits. While I usually rail against anything Jakob Nielson says (mostly because he presents his findings as hard and fast rules rather than guidelines, and rarely accounts for surrounding circumstances, but back to the subject of this post) I think there is a lot of good info here. The study indicates that the internet will be the primary vehicle for donations by 2020. With that in mind the study shows that many of the sites fail to provide key information needed when making a decision to donate. Devloping long term relationships throught the use of newsletters is also discussed. The full version of the report is here for $98.00, otherwise the overview is here. In a related post Webdesigner Depot has a post on 8 Tips to Design a  Charity Website.

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