Letter to Our Readers
Wednesday, July 22nd, 2009ProjectKNOW started three years ago, originally it was conceived as a development blog for a few ideas I had for my fledgling freelance design company. Quickly it became clear that the true focus of this site was more theoretical than developmental. This created a tension between the stated purpose and where the blog was going.
The small studio I run with my wife PROJECT is undergoing a similar change. We are finding that graphic design no longer accurately defines what we do. The more general term design is closer, design thinking is even closer. We increasingly have taken on (and started) projects that are resulting in software, new delivery methods for information and publishing opportunities. In many cases the results will be entirely new products and business models for our clients. We have wholeheartedly advocated design thinking to all of our clients, and our partnerships are better off for it.
We have been able to do this because the world is changing.
The democratization and communication spread around the globe in part by the internet, is changing the world faster than ever before. This is proving the power of design, and more so design thinking, to make change. That’s where this will come in. We will not only point out where design can be used, but evaluate where it has been used and forecast where it will go. We are also going to focus on the fundamentals: interface elements, nicely designed items, the intersection of print and interactive, and any other issues where design takes center stage. After all people not only have to be able to use what we create but it should be enjoyable as well.
This brings us to the business of the week to week posts, the blog. In line with our refreshed focus we are rethinking our poorly met posting schedule and thinking how content will better suite our goals. The blog will now consist of 2 types of posts; weekly (or even more often) quick bite-size posts on things that are happening, inspiring videos, or anything else relevant and interesting. The second post type will either be once a month or bi-weekly, feature articles ranging from idea proposals or outline to analysis of a design feature or element to designs place in world issues (most will probably cross a few of these). Finally we will be micro-blogging daily through Twitter. This schedule may of course change again, we will settle on what feels natural over the next few months.
One major move we have already made making is to put some adds on the site. This is not merely a concession to the current economic times, but an opportunity. Ad revenue will allow us to publish more frequently and spend the time to create the longer in-depth articles we want to. Additionally the revenue will allow us to stay true to the roots of this site and develop some of the ideas that come up on this site. We are currently using Google ads so we have no influence from advertisers on the content of the articles. So that’s the big news. These changes start today you should see a feature post in the next few days, a review of Design is the Problem. There will also be a Twitter contest coinciding with the post of the review.
So stay tuned, there is lot of design geekiness to come, and hopefully plenty of inspired debate and ideas.



